About the workshops
Whatever you think, think the opposite.
Your relationship with money, how you see yourself and your clients, will determine the kind of business you will have. In western culture, it can be taboo to talk about money. “The love of money is the root of all kinds of evil”. The Labor Theory of Value states: the economic value of a good or service is determined by the total amount of "socially necessary labor" required to produce it.It is no wonder then that many creative professionals have a difficult time running a profitable business. We tie value to labor, feel guilty about making money, and if something is easy for us, we can’t internally reconcile the conflict of charging more.
The goal of all businesses is to charge more, do the best work, provide the best service, for fewer clients. Learn why you should be charging more:
- Automatically filter out poor fits who can’t afford you
- Attract clients who have big problems that need solving
- Be perceived as an expert (why else could they charge this much?)
- Be allowed to lead the engagement/given control
- Reduce competitionHire best-in-class staff
- Allow you and your team to do their best work
In this workshop, you’ll learn:
Your relationship with money, how you see yourself and your clients, will determine the kind of business you will have. In western culture, it can be taboo to talk about money. “The love of money is the root of all kinds of evil”. The Labor Theory of Value states: the economic value of a good or service is determined by the total amount of "socially necessary labor" required to produce it.How to have the money conversation so that you can charge more, price painlessly, be seen as the subject matter expert, be given permission to lead the engagement, diagnose and find the real problem, and close without friction, even if you are an introvert and hates sales.
- Art of asking questions
- Communication: Learning how to listen
- Objection handling
- Money conversation (Pro-ACT)
- Perfect one-page proposal (ROT)
- Painless pricing—a guide on what to use when
- Four types of clients
Who is this for?
- Sole proprietor (service professional), small to medium sized creative agencies, creative entrepreneurs in growth mode
- Starting or currently running a creative business
- In-house agency team members involved in business operations
What does The Rock, Conor McGregor, Kylie Jenner, Andy Warhol, Reese Witherspoon, the band KISS, and Marie Kondo have in common? They’ve built massive financial fortunes by harnessing and leveraging their personal brands.
But the tables have turned. Today, you can reach audiences without being a mega celebrity. Attention is the new oil and every business in the 21st century can be in the content and media business. Some just don’t know it yet. Others are way ahead.
Arguably, everyone has a brand. Not all are good, desirable, valuable and intentional. Marty Neumeier defines a brand as a person’s gut feeling. If enough people arrive at the same conclusion, then you have a brand.
“Your brand is what other people say about you when you’re not in the room.” —Jeff Bezos.
Every day, what you say and do, the clothes you wear, the words you choose, how you walk, your tone of voice, opinions and attitudes, and the brands you use say something about who you are.
Why brands dominate design culture
Darren Taylor and Mark Schreiber point out four key reasons why branding has become so important in the 21st century, in their book “Rebranding Branding”:
The rise of corporations—branding became a necessity for companies to differentiate themselves from the competition.
The speed of innovation—changing tastes, opinions, ideas and preferences reward the most perceptive and responsive brands. Hippies wore jeans as a fashion statement which drove demand for Levi’s.
Globalization—unbranded products and companies become irrelevant and virtually extinct due to the availability and preference for global brands.
The end of information asymmetry—companies no longer control the media channels. Social media platforms have shifted the power to people. Companies no longer own brands, customers do.
Do personal brands matter? Consider the following:
- Apple has 8.7m followers - Tim Cook has 13.7m followers
- Tesla has 18m followers - Elon Musk has 116.2m followers
- Virgin has 250.6k followers - Richard Branson has 12.6m followers
Whether you’re looking to build authority, create an audience for your course or book, generate thought leadership, become a sought after public speaker, or build community, be intentional in how you show up. Start crafting your personal brand. We’ll help.
In this workshop, you’ll learn how to:
- Find your 2-word brand
- Use your brand to find and frame powerful stories that connect you to your audience/tribeTell your origin, defining moment, and transformation story even if you don’t think you have an interesting story to tell
- Learn to tap into an infinite well of stories and be able to tell them powerfully
- The four traits of attractive character (Russel Brunson “DotCom Secrets”)
- Use “unpopular opinions” to build a loyal following
- Incorporate the 3F’s in your content (Facts, Fun, Feelings)
- Content writing tips designed for easy consumption and high engagement
- Never wonder what to make with my writing prompts
- Use Amazon to generate content ideas
Ready to be an omni-channel, omni-present content creator?
I’ll teach you the techniques I’ve used to gain over 860k+ followers on IG and 400k followers on Linkedin, despite being an introvert, extremely shy, not particularly good looking or in shape, and 42 when I started creating content.
Ready to be an omni-channel, omni-present content creator?
- Individuals looking to build their personal brand and increase their online presence by creating engaging content to connect and build an audience
- Entrepreneurs, designers, creatives, artists, influencers, writers, social media managers, and those seeking to establish themselves as thought leaders in their field
- 8:30am Check-in (Local Time)
- 9am–6pm (8 hour workshop time)
- 15 minute breaks (2)
- 30 minute lunch
We are an official tour partner of Chris Do and The Futur. Working together, our aim is to share Chris' knowledge with the world by running his unique workshops in several cities/countries per year.
- Shared cloud-document for group notes
- Separate meet-up events TBD